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Welcome to the first edition of CreatonomE. We're happy
to provide you with this quarterly e-newsletter from Creatonomy.
CreatonomE brings you tips on marketing and media relations,
news about communications trends, and resources you can use to boost
your business.
Wishing you success.
Sincerely,
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Priya
Barnes
President, Creatonomy
(email Priya | read
more about Priya) |
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Six tips for protecting your reputation
through media relations
By Sandra Whitehead
(email Sandra | read
more about Sandra)
In today's post-Enron-Tyco-Worldcom-Adelphia-etc. world, businesses
operate in a new climate of suspicion, notes Wall Street Journal
editor Ronald J. Alsop, author of The 18 Immutable Laws of Corporate
Reputations. As Alsop and others who have studied reputation
say, it's not enough to do the right thing; other people have to
know you did. That's why you should pay attention to how your company
or organization is presented in the media.
Here are six tips to help you create and protect your reputation
through media relations.
1.
BE PROACTIVE. Since the 1982 Tylenol tampering tragedies, communicators
at Johnson & Johnson go to great lengths to demonstrate their
ethical standards. Recent video footage shows five senior executives
talking on camera about how they had the option to push a drug through
to the public, but opted to call off production because of potential
side effects, in spite of losing millions in potential profits.
See the full article
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Targeting Emails for Maximum Impact
Think about all the email pitches you receive for products you
would never purchase. Email marketing has earned a reputation as
an inexpensive way to reach large numbers of people. But that very
affordability can lead to mass emails that rapidly lose their impact.
What can you do to increase the impact of your email so it isn't
lost in the clutter?
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Creatonomy
e-marketing expert Kevin A. Barnes (email
Kevin | read
more about Kevin) shares his ideas on how to execute a successful
email marketing campaign.
Q:
What is the key to a successful email campaign?
A:
A successful email delivers useful content, and delivers it to the
right people at the right time.
See
the full article |
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CreatonomE
is a gift to you from Creatonomy,
a full-service marketing firm, located at
1661 North Water Street, Suite 200,
Milwaukee,
Wisconsin, 53202, USA
We
respect your right to privacy — please visit our privacy
policy for details.
© 2006-2008 Creatonomy. All rights reserved.
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Creatonomy is helping the world's oldest and largest
doula association stay in touch with its members through
an interactive e-newsletter. DONA International's eDoula
reaches members in 20 countries.
See
eDoula
Creatonomy revamped The Birth Place at Columbia Center's
website, including adding a virtual tour of the maternity
suite and facilities, and a baby gallery where new
parents
post photos of their newborn.
Visit
Columbia Center's website
Creatonomy recently gave the Wisconsin Healthcare Public
Relations & Marketing Society's (WHPRMS) quarterly
newsletter a makeover, updating its look, moving it
online and diversifying its content.
See
WHPRMS newsletter
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Q&A?
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it to us here.
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