Volume 2, Issue 1

FEATURE STORY
Online Research: Buyer Beware!
By Kevin A. Barnes
(email Kevin | read more about Kevin)

Is the online research you’re purchasing reliable? Imagine surveying your customers online and one day the research says everyone loves your new product, but the next week the same survey finds that everyone hates your product. What do you believe? And more importantly, why should you even pay for research results that can’t be replicated?

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Q & A
Community outreach to seniors

Creatonomy has helped coordinate community outreach efforts for an ambitious neighborhood initiative on Milwaukee’s lower eastside. It aims to integrate senior citizens with their community by informing seniors about programs that cater to the active older adult. At the same time, it will increase public awareness of long-term care and engage the local business community in developing a senior-friendly neighborhood.

Here is some information about how to succeed with similar grassroots campaigns.

Q: What has Creatonomy’s role been?
A: Creatonomy is a partner in this initiative and has worked with community organizations to get this project underway. We have served as consultants on the initiative, as well as doing some of the work to get the ball rolling, including creating and launching a neighborhood newsletter for seniors that continues to be produced by community partners.

Q: How do you introduce new concepts through a grassroots campaign?
A: Long-term care is a new concept for many and is often misunderstood. Many people assume long-term care is only provided in nursing homes, but the fact is that most long-term care takes place outside of nursing homes. Long-term care can be anything from assisted living to receiving a home delivered meal ...

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Creatonomy News

Priya Barnes to present at Aging in America Conference
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Priya honored for service to older adults
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New PR and Design Interns join Creatonomy
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Quick Tip #101

Whatever industry you are in, marketing and public relations are critical to your success. Since this may not be your field, staying current on trends can be a challenge.

Participation in professional marketing and public relations organizations can help. Monthly meetings, seminars and networking opportunities provide valuable information and interaction with other professionals. Members range from experienced professionals to newcomers.

View a sampling of the professional organizations in which Creatonomy employees participate.

— Kara Neaton