Experts in human thought and brain science tend to get very creative
when attempting to describe the creative process — imagine
the pressure when they must get creative about creativity.
Creativity guru Roger von Oech describes the creative process in
terms of four roles; the Explorer, the Artist, the Judge and the
Warrior. In contrast, trailblazer Edward de Bono maps creativity
to lateral thinking vs. vertical thinking.
To help our clients and friends better understand and harness their
own creative process, Creatonomy periodically scans the works of
such leaders as von Oech and de Bono, as well as examines new tools
and approaches to creativity.
